New F1 Times article: Time for a social-ist revolution in Formula 1

Credit: HLundgaard / CC

In the days before the Canadian Grand Prix there was a bit of chat about what if anything F1 should be doing via social media, as well as Pirelli's Paul Hembery commenting that the sport's latest TV numbers continued to disappoint.

I explore the whole issue in my latest article at The F1 Times. I look at what could be causing the sport's TV viewer slippage - it might be a broader problem than you think - as well as explain why the sport really needs to be doing more via internet, mobile and social media.

You can have a read via this link: http://www.f1times.co.uk/news/display/08976